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Before & After Facebook: Importance Of Facebook Marketing Strategy To Build Up Brand Name
Most of the learning before the proliferation of Facebook and social networking happened through ads on television. During the days of conventional media dominance, marketing was driven by power to broadcast. Marketing communication was primarily unidirectional through blaring ads and press releases.
Word of mouth happened on one-on-one basis, where the conversation would start and end around a little group.
Today, a search on your favorite brand on Facebook may show many discussions on the brand, which might depict user's positive or negative experiences with the brand. As opposed to the clandestine brand gossip of earlier days, the Facebook period ensures that conversations are documented and made easily available through social media sites.
Brands trying to overlook this new medium find themselves in a state like an ostrich, with its head buried in sand, thinking the world cannot see it. The actual image of the brand in people's minds appears aloud nowadays through conversations on Facebook.
Facebook and Online Reputation
The power of Facebook has spread the scope of Word of Mouth beyond the good old conversation between friends. Now, every Facebook user is free to publish his views on your brand. The actual effect of this happens when those conversations appear in searches and influence people's opinion about the brand image.
This is where internet reputation, mostly on a broadly accepted medium like Facebook, matters.
In a nutshell..
Managing a positive image of your brand needs you to expand your reach, more than you would do in times of conventional media. The conversational nature of social media sites, like Facebook, needs a different approach. Unlike one-time broadcast by the conventional medium, Facebook saves every discussion and makes it available through the search option for anyone who is interested to know more about your brand.
That's the reason why its a critical part of any brand plan to feature positively on social media websites, like Facebook. Engaging consultants who have experience in managing brands through the new era of social networks is a growing practice which can help brands manage the new wave.
Get more info on the best Facebook training available.
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