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Facebook - An Excellent Strategy To Promote Your Organisation
With 500 million (and increasing) unique users globally, Facebook is the No. 1 social networking site in terms of activity and subscriptions. What started as a garage initiative by Mark Zuckerberg has now become the biggest phenomenon on the internet.
An user interface that allows for fast communication and the ability to make fan pages and groups at the click of a mouse button are what make Facebook incredibly popular. Another important reason for its enormous popularity is the wide variety of social applications that have been developed and made available within the Facebook environment.
These applications allows users and friends to do joint activities such as playing games that run endlessly, sharing images, videos, and web links, and much more.
How does this help a marketer?
Normally, media plans were drawn to include television channels, publications, or some other media which could grab maximum eyeballs and effectively reach a particular target audience. The science of segmentation and targeting has become only more precise in the case of social media.
Facebook provides a wide variety of avenues to communicate with the audience, which opens up a completely different world of possibilities to have an effective dialogue with clients. Most of these methods used popularly by marketers are:
Advertising: The very first opportunity, which is the most obvious one, is advertising on Facebook. The difference, however, is the fact that you can create your own advertisement in a matter of minutes and also specify the details of your target group in terms of demographics and kinds of discussions where you wish your advertisement to appear.
Fan Pages: Facebook permits every brand, as well as individual users, to make fan pages for their favorite stars and their own homegrown businesses. Large brands have also created their official pages on Facebook that have a huge, immediate fan following throughout the world. The fan page has enormous utility to convey first hand details about the brand and also to collect instant and honest feedback from your clients.
Branded applications: One of the most effective strategies to engage an user toward your brand is by creating a Facebook application; this might be a game or a contest, with your branding coming across subtly through it.
What makes Facebook even more enjoyable is the way it allows you to target your communication sharply only to the customer segment you want to attract. It also provides analytics and page insights that give good feedback and measurement on the activity done.
The options provided by Facebook could be creatively explored and used judiciously for bringing about best benefits to any brand.
However, while doing all this, you have to be aware of the fact that customers have an equal say and have the ability to respond instantly to any of your actions with a thumbs up or a thumbs down. Availing the service of a social media consultant to work out a social media strategy may be required so that your efforts will not be in vain.
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