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Online Business Opportunity Lead Secrets - What They Will Never Let You Know
Business opportunity lead brokers don't always tell you the whole story. They generally don't let you know where they're getting their traffic, what offer the lead responded to, or how many times the lead will be sold.
Unfortunately, these three factors are important to judging the quality of a business opportunity lead.
First, let's consider the source of traffic.
To make this simple, let's consider an illustration from the real-world: billboard advertising.
We've all been there, before, you're driving down the road, merrily singing along to no matter what song's on the radio (or, if you're an internet marketing junkie like me, the latest training audio on CD,) when suddenly a sign on the side of the highway catches your eye.
Apart from the actual billboard, and the advertisement placed on it, can you guess the single greatest factor in its overall success? That's right: location, location, location.
Place your billboard on a rural country road, and you'll have "rural country" people responding to your offer. However, place that same billboard advertisement on the main commuter route leading into the city and you'll get a completely different business opportunity lead.
The same is true online. Is your business opportunity lead broker placing their ad on rural country roads (some crappy celebrity chat site,) or on the main thoroughfare for executive commuters? (The Wall Street Journal.)
Second, let's consider the "offer."
What did the advertisement assure the business opportunity lead? What is their requirement? They responded to the ad for a reason, and while your broker may be hinting that they're interested in a home business, that's not always the case.
Back when I still bought leads, I remember buying a batch of business opportunity seeker leads from a new source.
After making my first hundred calls, it was apparent to me that none of the leads I bought were seriously interested in starting a home business. In reality, they had been responding to an advert offering them a chance to win a free computer.
So, the offer is crucial and can't be disregarded. It makes the difference between a business opportunity lead that is willing, also excited, to talk about your opportunity versus wasted money.
Lastly, knowing the number of times the business opportunity lead has (and ever will be) sold is crucial.
In actual fact, your typical business opportunity lead is not ready to whip out their credit card and join an opportunity straight away. Rather, they're curious investigating carefully dipping their toe in the water and doing their due diligence.
I can agree, it often takes time -- a lot of time -- for someone to make a decision to join a business opportunity. That's why they're an opportunity seeker and not an opportunity buyer.
Just lately, I had someone join my team who had been on my mailing list, receiving occasional emails from me, for more than eight months. Therefore, don't let a broker tell you, "This lead is yours, exclusively, for the first 30 days."
Then what? They get bombarded by my competitors. No thank you.
So what's the answer?
Honestly, I quit buying leads altogether. After wasting literally thousands of dollars purchasing every type of business opportunity lead out there -- $.10 cent leads, $25 so-called "guaranteed signups" and everything in between -- I realized it was a complete and total waste of money.
The truth is, generating your own leads is best. You handle the source of traffic, you control the offer (and thus, the lead's expectation,) and they are yours exclusively to follow-up with until they're ready to become a member of your business opportunity.
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