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Prepaid Legal Leads - Three Paths, Which One Is Most Productive?
Prepaid Legal leads can make the distinction between getting good results and total loss in your business. But, not all leads are created equal.
Whether you decide to buy leads or produce your own, there are three main "types" or categories that you'll find handy in growing your Prepaid Legal business:
1. Possible customers. These individuals are interested in one of your products or services. If happy, they may be delicately introduced to your opportunity with reasonable success. But, they didn't start with an interest in making money, and they're going to need a lot of guidance.
2. Opportunity seekers. These individuals are looking for a way to make money. They may or may not be sincere, that's for you to determine. Also, they may or may not have specific interest in network marketing or PPL. Your job will be to find the serious ones, overcome their concerns and guide them into your program.
3. Active network marketers. These individuals are already in an business, and seeking leadership in how to be a success. They aren't in Prepaid Legal, but you know two very important things about them: 1) they like the idea of network marketing, and 2) they've demonstrated it with their credit card by becoming a member of a program.
The finest prepaid legal leads are those in the latter group: current multi-level marketers.
Why?
Well, as mentioned above, you know they have an interest in making money with network marketing. You will never hear them say, "Is this one of those ponzi schemes?" and other such ridiculous questions. They're through that; they know better.
They also understand the profession better than someone who's never been in network marketing. So, once they join your team and get up to speed, they'll produce results much quicker (and with less guidance) than a normal person.
Lastly, they possibly know other active network marketers: their upline, downline, and even cross-line people they befriended at their company event. These are the kind of entrepreneurs you want as a Prepaid Legal Associate in your organization.
They're in a program, though, and not likely looking to embark upon something new. It's your job to subtly, and carefully, pique their interest without setting off any alarms.
The best way to do this is to start with an offer that assists them in their existing organization... something unrelated to your program. Something generic, like marketing tools or training.
Earn their trust, and show your value to them by assisting them to move forward with their existing program. Show them that, unlike their existing advisor, you are training them things that yield results. But make it understood that the only people who get your true focus are the people contributing to your financial success.
At that point, joining your organization will be the next reasonable move.
In conclusion, you can target potential customers, you can go after opportunity seekers, or you can go after active network marketers. Of the three, active network marketers have the most potential to explode your team with the least effort. Focus your effort there, and your check will never be the same.
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